{"id":604,"date":"2022-09-21T13:18:00","date_gmt":"2022-09-21T13:18:00","guid":{"rendered":"https:\/\/sophie-leeming.co.uk\/?p=604"},"modified":"2024-05-01T15:10:27","modified_gmt":"2024-05-01T15:10:27","slug":"blood-drop","status":"publish","type":"post","link":"https:\/\/sophie-leeming.co.uk\/?p=604","title":{"rendered":"Blood Drop"},"content":{"rendered":"\n<h2 class=\"has-text-align-center wp-block-heading\">&#8216;Blood Drop&#8217;<\/h2>\n\n\n<p class=\"has-text-align-center\" style=\"margin: auto; max-width: 775px;\">A piece of speculative work that&#8217;s always stayed with me. The idea is simple. During National Blood Week, &#8216;Give Blood&#8217; teams up with &#8216;Google Maps&#8217; to highlight local donor centres. We turn the iconic location pin upside down to create a blood drop, allowing users to book an appointment to donate as soon as possible. The next step for this idea would be to create a &#8216;Blood Drive&#8217; &#8211; a tracked mobile donor van to get to places beyond the city.<\/p>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1810\" src=\"https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop-scaled.jpg\" alt=\"\" class=\"wp-image-621\" srcset=\"https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop-scaled.jpg 2560w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop-300x212.jpg 300w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop-1024x724.jpg 1024w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop-768x543.jpg 768w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop-1536x1086.jpg 1536w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop-2048x1448.jpg 2048w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop-1200x849.jpg 1200w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop-1860x1315.jpg 1860w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1810\" src=\"https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/10\/Blooddrop1-scaled.jpg\" alt=\"\" class=\"wp-image-622\" srcset=\"https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/10\/Blooddrop1-scaled.jpg 2560w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/10\/Blooddrop1-300x212.jpg 300w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/10\/Blooddrop1-1024x724.jpg 1024w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/10\/Blooddrop1-768x543.jpg 768w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/10\/Blooddrop1-1536x1086.jpg 1536w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/10\/Blooddrop1-2048x1448.jpg 2048w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/10\/Blooddrop1-1200x849.jpg 1200w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/10\/Blooddrop1-1860x1315.jpg 1860w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1810\" src=\"https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop2-scaled.jpg\" alt=\"\" class=\"wp-image-626\" srcset=\"https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop2-scaled.jpg 2560w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop2-300x212.jpg 300w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop2-1024x724.jpg 1024w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop2-768x543.jpg 768w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop2-1536x1086.jpg 1536w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop2-2048x1448.jpg 2048w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop2-1200x849.jpg 1200w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop2-1860x1315.jpg 1860w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Blood Drop&#8217; A piece of speculative work that&#8217;s always stayed with me. The idea is simple. During National Blood Week, &#8216;Give Blood&#8217; teams up with &#8216;Google Maps&#8217; to highlight local donor centres. We turn the iconic location pin upside down to create a blood drop, allowing users to book an appointment to donate as soon [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","has-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blood Drop - Sophie Leeming<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sophie-leeming.co.uk\/?p=604\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blood Drop - Sophie Leeming\" \/>\n<meta property=\"og:description\" content=\"&#8216;Blood Drop&#8217; A piece of speculative work that&#8217;s always stayed with me. The idea is simple. During National Blood Week, &#8216;Give Blood&#8217; teams up with &#8216;Google Maps&#8217; to highlight local donor centres. We turn the iconic location pin upside down to create a blood drop, allowing users to book an appointment to donate as soon [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sophie-leeming.co.uk\/?p=604\" \/>\n<meta property=\"og:site_name\" content=\"Sophie Leeming\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-21T13:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-01T15:10:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"soph\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"soph\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sophie-leeming.co.uk\/?p=604\",\"url\":\"https:\/\/sophie-leeming.co.uk\/?p=604\",\"name\":\"Blood Drop - Sophie Leeming\",\"isPartOf\":{\"@id\":\"https:\/\/project1-lgjppmeycj.live-website.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sophie-leeming.co.uk\/?p=604#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sophie-leeming.co.uk\/?p=604#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop-scaled.jpg\",\"datePublished\":\"2022-09-21T13:18:00+00:00\",\"dateModified\":\"2024-05-01T15:10:27+00:00\",\"author\":{\"@id\":\"https:\/\/project1-lgjppmeycj.live-website.com\/#\/schema\/person\/a8007192d7dfb5ea414b8a6de137cfc8\"},\"breadcrumb\":{\"@id\":\"https:\/\/sophie-leeming.co.uk\/?p=604#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sophie-leeming.co.uk\/?p=604\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/sophie-leeming.co.uk\/?p=604#primaryimage\",\"url\":\"https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop-scaled.jpg\",\"contentUrl\":\"https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop-scaled.jpg\",\"width\":2560,\"height\":1810},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sophie-leeming.co.uk\/?p=604#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/project1-lgjppmeycj.live-website.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blood Drop\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/project1-lgjppmeycj.live-website.com\/#website\",\"url\":\"https:\/\/project1-lgjppmeycj.live-website.com\/\",\"name\":\"Sophie Leeming\",\"description\":\"Manchester-based Conceptual Copywriter\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/project1-lgjppmeycj.live-website.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/project1-lgjppmeycj.live-website.com\/#\/schema\/person\/a8007192d7dfb5ea414b8a6de137cfc8\",\"name\":\"soph\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/project1-lgjppmeycj.live-website.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/09d0c5887ff3c12ade7ded49c1e8b95a29c8362835edba9b923224bedc23c9c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/09d0c5887ff3c12ade7ded49c1e8b95a29c8362835edba9b923224bedc23c9c3?s=96&d=mm&r=g\",\"caption\":\"soph\"},\"sameAs\":[\"https:\/\/sophie-leeming.co.uk\"],\"url\":\"https:\/\/sophie-leeming.co.uk\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blood Drop - Sophie Leeming","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sophie-leeming.co.uk\/?p=604","og_locale":"en_US","og_type":"article","og_title":"Blood Drop - Sophie Leeming","og_description":"&#8216;Blood Drop&#8217; A piece of speculative work that&#8217;s always stayed with me. The idea is simple. During National Blood Week, &#8216;Give Blood&#8217; teams up with &#8216;Google Maps&#8217; to highlight local donor centres. We turn the iconic location pin upside down to create a blood drop, allowing users to book an appointment to donate as soon [&hellip;]","og_url":"https:\/\/sophie-leeming.co.uk\/?p=604","og_site_name":"Sophie Leeming","article_published_time":"2022-09-21T13:18:00+00:00","article_modified_time":"2024-05-01T15:10:27+00:00","og_image":[{"width":2560,"height":1810,"url":"https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop-scaled.jpg","type":"image\/jpeg"}],"author":"soph","twitter_card":"summary_large_image","twitter_misc":{"Written by":"soph"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sophie-leeming.co.uk\/?p=604","url":"https:\/\/sophie-leeming.co.uk\/?p=604","name":"Blood Drop - Sophie Leeming","isPartOf":{"@id":"https:\/\/project1-lgjppmeycj.live-website.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sophie-leeming.co.uk\/?p=604#primaryimage"},"image":{"@id":"https:\/\/sophie-leeming.co.uk\/?p=604#primaryimage"},"thumbnailUrl":"https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop-scaled.jpg","datePublished":"2022-09-21T13:18:00+00:00","dateModified":"2024-05-01T15:10:27+00:00","author":{"@id":"https:\/\/project1-lgjppmeycj.live-website.com\/#\/schema\/person\/a8007192d7dfb5ea414b8a6de137cfc8"},"breadcrumb":{"@id":"https:\/\/sophie-leeming.co.uk\/?p=604#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sophie-leeming.co.uk\/?p=604"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/sophie-leeming.co.uk\/?p=604#primaryimage","url":"https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop-scaled.jpg","contentUrl":"https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Blooddrop-scaled.jpg","width":2560,"height":1810},{"@type":"BreadcrumbList","@id":"https:\/\/sophie-leeming.co.uk\/?p=604#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/project1-lgjppmeycj.live-website.com\/"},{"@type":"ListItem","position":2,"name":"Blood Drop"}]},{"@type":"WebSite","@id":"https:\/\/project1-lgjppmeycj.live-website.com\/#website","url":"https:\/\/project1-lgjppmeycj.live-website.com\/","name":"Sophie Leeming","description":"Manchester-based Conceptual Copywriter","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/project1-lgjppmeycj.live-website.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en"},{"@type":"Person","@id":"https:\/\/project1-lgjppmeycj.live-website.com\/#\/schema\/person\/a8007192d7dfb5ea414b8a6de137cfc8","name":"soph","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/project1-lgjppmeycj.live-website.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/09d0c5887ff3c12ade7ded49c1e8b95a29c8362835edba9b923224bedc23c9c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/09d0c5887ff3c12ade7ded49c1e8b95a29c8362835edba9b923224bedc23c9c3?s=96&d=mm&r=g","caption":"soph"},"sameAs":["https:\/\/sophie-leeming.co.uk"],"url":"https:\/\/sophie-leeming.co.uk\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/sophie-leeming.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sophie-leeming.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sophie-leeming.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sophie-leeming.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sophie-leeming.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=604"}],"version-history":[{"count":8,"href":"https:\/\/sophie-leeming.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/604\/revisions"}],"predecessor-version":[{"id":659,"href":"https:\/\/sophie-leeming.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/604\/revisions\/659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sophie-leeming.co.uk\/index.php?rest_route=\/wp\/v2\/media\/621"}],"wp:attachment":[{"href":"https:\/\/sophie-leeming.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sophie-leeming.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sophie-leeming.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}