{"id":27,"date":"2022-09-08T13:05:19","date_gmt":"2022-09-08T13:05:19","guid":{"rendered":"https:\/\/sophie-leeming.co.uk\/?p=27"},"modified":"2024-02-21T15:30:14","modified_gmt":"2024-02-21T15:30:14","slug":"rupert","status":"publish","type":"post","link":"https:\/\/sophie-leeming.co.uk\/?p=27","title":{"rendered":"Rupert&#8217;s Story"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center\">&#8216;Rupert&#8217;<\/h2>\n\n\n<p class=\"has-text-align-center\" style=\"margin: auto; max-width: 775px;\">Age is just a number to ADHD. But for some time, treatments mainly concentrated on the younger population. Thankfully, that approach is changing, and new adult-focused products are heading to the market. We were asked to create an internal communication to draw attention to one of those products. Instead of their usual desk-drops, we told Rupert\u2019s story and why he needs support, not just in childhood but throughout his entire life.<\/p>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ADHD Rupert&#039;s Story\" src=\"https:\/\/player.vimeo.com\/video\/744535153?dnt=1&amp;app_id=122963\" width=\"560\" height=\"315\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1810\" src=\"https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo5-scaled.jpg\" alt=\"\" class=\"wp-image-543\" srcset=\"https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo5-scaled.jpg 2560w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo5-300x212.jpg 300w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo5-1024x724.jpg 1024w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo5-768x543.jpg 768w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo5-1536x1086.jpg 1536w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo5-2048x1448.jpg 2048w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo5-1200x849.jpg 1200w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo5-1860x1315.jpg 1860w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1810\" src=\"https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo3-scaled.jpg\" alt=\"\" class=\"wp-image-544\" srcset=\"https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo3-scaled.jpg 2560w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo3-300x212.jpg 300w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo3-1024x724.jpg 1024w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo3-768x543.jpg 768w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo3-1536x1086.jpg 1536w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo3-2048x1448.jpg 2048w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo3-1200x849.jpg 1200w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo3-1860x1315.jpg 1860w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1810\" src=\"https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo4-scaled.jpg\" alt=\"\" class=\"wp-image-545\" srcset=\"https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo4-scaled.jpg 2560w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo4-300x212.jpg 300w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo4-1024x724.jpg 1024w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo4-768x543.jpg 768w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo4-1536x1086.jpg 1536w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo4-2048x1448.jpg 2048w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo4-1200x849.jpg 1200w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo4-1860x1315.jpg 1860w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1810\" src=\"https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo1-1-scaled.jpg\" alt=\"\" class=\"wp-image-546\" srcset=\"https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo1-1-scaled.jpg 2560w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo1-1-300x212.jpg 300w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo1-1-1024x724.jpg 1024w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo1-1-768x543.jpg 768w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo1-1-1536x1086.jpg 1536w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo1-1-2048x1448.jpg 2048w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo1-1-1200x849.jpg 1200w, https:\/\/sophie-leeming.co.uk\/wp-content\/uploads\/2022\/09\/Rupert_Photo1-1-1860x1315.jpg 1860w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Rupert&#8217; Age is just a number to ADHD. But for some time, treatments mainly concentrated on the younger population. Thankfully, that approach is changing, and new adult-focused products are heading to the market. We were asked to create an internal communication to draw attention to one of those products. Instead of their usual desk-drops, we [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","has-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rupert&#039;s Story - Sophie Leeming<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sophie-leeming.co.uk\/?p=27\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rupert&#039;s Story - Sophie Leeming\" \/>\n<meta property=\"og:description\" content=\"&#8216;Rupert&#8217; Age is just a number to ADHD. 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