‘Step into Christmas’

Modern Milkman’s first Christmas campaign was an invitation to ‘Step into Christmas’ with the waste-reducing milkround. At a time when shopping is people-hectic and plastic-heavy, the idea demonstrated that delicious, festive groceries and sustainability only took a simple step – the doorstep. A nod to Elton John’s classic Christmas song, it also meant we could create a link between a phrase that would be heard regularly in supermarkets etc, and the Modern Milkman’s convenient, eco-conscious offering.