‘King-size Coronation’

With pomp, ceremony, street parties, and an extra bumper Bank Holiday weekend, everything was going to be bigger for the Coronation of a new King. So Modern Milkman took the opportunity to go big too. King-size, even! Leading up to the event, this campaign highlighted the king-size range of street party essentials they could deliver straight to doorsteps, and their king-size commitment to reducing waste in the process. As one of their first initiatives, it had some king-size results, too!