‘Saint Lucia Tourist Bored’

During the pandemic lockdowns, Saint Lucia Tourism Board found itself in an unexpected position. With very few holidaymakers coming to the island, everyone suddenly had time on their hands waiting for travel to resume. Tourists were bored. And even the tourist boards were bored. So, we encouraged everyone to keep busy by sharing their favourite Saint Lucia snaps, videos, artwork, and even their go-to rum cocktails and Caribbean recipes. It kept tourists engaged and entertained the tourism board too!