‘The World vs.MS’

2.5 million people live with MS. That’s 2.5 million people with an incurable neurological condition. 2.5 million people struggling with everyday tasks because of it. The World vs.MS was a global social campaign to help those people. Joining the world of MS with the world of innovation, it exposed daily challenges of the condition and asked creatives to come up with solutions. The initiative needed to communicate to two different audiences, encourage action, and all through social media. With 25 million social impressions, it worked too!