‘Take in the moment’

Spontaneity is natural. It’s how the world works. People, nature, animals – they all act on instinct. Previously, treatments for Erectile Dysfunction could take up to 45 minutes to jump into action. A real mood killer! But, this new fast-acting product changed all that. It allowed couples to once again, act on impulse. A ‘take in the moment’ treatment, to help take in the moment.

As is sometimes the case in the world of healthcare advertising, the headline went through a series of revisions, due to some legalities. It’s something I quite liked. I’m never one to shy away from a creative challenge. In this instance, one of their primary, scientific phrases to describe the treatment, ‘Rapid onset of action’, suited the campaign very well!